GSB has a ubiquitous presence across Africa and the online sports betting phenomenon just keeps growing, with the Zambian version another example of solid coverage of the field.
One of the serious glitches is the absence of virtual play and while this is regrettable, the rest of the site operates smoothly.
They make up for the absence of virtual games with the addition of a spin and win roulette function and also offer a substantial jackpot. The spin&win is a unique feature and together with a neatly presented overall package the site scores relatively high in a competitive marketplace.
The other glaring issue is the void left by the offering of promotions, with the operator glaringly non-existent in this department.
There are a few online sites that do not offer a promo feature and this affects new business and loyalty programmes for dedicated fans of the establishment.
Promotions are a serious incentive for many punters and gsb will have to up their game in this department. There is a heading (bottom left of page) that offers bonuses but sadly the information is missing.
The deposit and withdrawal is done through MTN Mobile money and the explanation diagrams for using this facility are spelt out, ensuring a simple yet effective means to play.
There are six other options, with major banking institutions like Visa and Skrill among a host of options.
To join the site is a breeze, while the usability, detailed information and key facets like legislation and terms and conditions, prove how professional and well-run the operator handles business.
The site offers a strong social media presence with Facebook, Twitter, YouTube and an Apple I-Store all featuring prominently.
There are 741 active markets available and in peak season this will increase, proving there is a place in the sun for gsb.co.zm.
The live in-play betting is impressive and covers a range of football matches. Live betting is a standard trend yet gsb seem to have produced a decent effort in this regard.
The site has a redeeming quality in substance by offering the popular keno game, while most sporting codes are available.
The lack of virtual play is the game-breaker in my opinion as the game-play is growing increasingly widespread and competitors will not want to see gsb get into that facet of online betting.
Virtual play and promotions are the only platforms missing from the Zambian site, and without the pair, the project will not grow and that is disappointing.
Solidity and a brand name are the catchphrases when describing the site but while I may harp on about virtual gaming, the advent of the new technology means businesses will have to expand existing work models.